DISOVERY

Gathering information. Building a relationship with the client. Listening. Understanding what differentiates the brand – what is the message we are trying to convey.

CONCEPT

Building concepts that speak to the brand and articulate the message with designs that are stimulating, uncluttered, and focused. Present thematic variations to better assist evaluation.

EVALUATION

A critical review of concepts with the client to evaluate concept and direction. No holes barred. Honest, two-way communication between designer and client is key.

REFINEMENT & LAUNCH

Reflect and build on client feedback. Bring the concept into focus – the devil is in the details. Present a well constructed design that articulates a message that is precise and uncomplicated yet
differentiates the brand.